VISITOR FORM
Original Power

The series/soap opera sector is Türkiye’s soft power in foreign markets.

Turkish series set rating records in many regions ranging from the Middle East to South America. While 10 years ago Turkish series were exported to only 4-5 countries, today this number has increased to more than 130 countries. Turkish series are watched by nearly 400 million viewers all over the world. Türkiye is ranked 2nd after America in series and film exports.
Original Acceleration

In the last decade, the revenue generated by the export of over 200 different Turkish series was $100,000 in 2008, while this figure reached over $350 million as of 2018. The target set for 2023 is $1 billion. The Turkish series sector, which has gained great momentum in recent years, caters to a wide geographical area ranging from the Balkans to the Middle East, North Africa to China, and Europe to Latin America. While the Latin American region has been the leader of the soap opera market until now, it has lost this lead to Turkish soap operas.

Today, Turkish series are breaking rating records in countries known as major producers of Latin series such as Mexico, Argentina, and Chile. Currently, 4 of the 15 most-watched programs in Latin American countries are Turkish serials.

EXHIBITORS