With more than 50 thousand contracted and specialized farmers, the highest quality orientals are grown under special conditions, unique to the areas in which the companies operate. The combination of seed-type and growing practices create the aroma in the leaf, which is much smaller than other main varieties of tobacco. All oriental tobacco is cured using natural sunlight only, in specially designed curing frames.

As the name suggests, it thrives particularly well in hot areas such as Türkiye and the Middle East. These conditions and the high planting density, combined with a corresponding variety of Turkish tobacco, produce an aromatic smoking flavor which is very mild with a slightly sweet and highly aromatic taste.