The Homeland of the Towel
Türkiye is one of the most important suppliers of towels in the world. The Turkish towel industry, where special weaving techniques and high-quality Turkish cotton are used, is also a cultural heritage of the Turkish bath traditions that have been maintained for centuries. The majority of Turkish towel exports are carried out from Denizli and the Turkish towel is a brand in its own right, with studies prioritizing quality and design. Towel producers are one of the main suppliers in sectors such as tourism and health.
With an annual towel export of approximately $600 million, it has an 8.5% share of the world’s total towel exports, which are valued at $7 billion. Türkiye is the 4th largest towel exporter in the world. The Turkish towel sector, which is highly specialized in factors such as quality, durability, comfort, and aesthetics is preferred by global consumers.